I grew up in the Bay Area of California with an imagination the size of the state it's self.  When I was not on my skateboard making skate videos or a baseball diamond I was in front of our TV or at theaters, soaking in film, television and commercials.  

My approach to directing is to make anything I do feel/look like a film.  I bring the art of cinema into advertising because my true passion is to be making feature films.  But in tell that day I make small films for advertising and music videos.