I grew up in the Bay Area of California with an imagination the size of the state itself.  When I was not on my skateboard making skate videos or a baseball diamond I was in front of our TV or at theaters, soaking in film, television and commercials.  

My approach as a director is simple: make everything I do feel and/look like a film.  I bring the art of cinema into advertising because my ultimate goal is to make feature films. Until that day, I make small films for advertising and music videos.